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Family members had to open a path for the lady through reporters and photographers snapping her image thus she might reach the Mass for her during a field in central San Luis Potosi state. an oversized sign language "Welcome to my fifteenth birthday party" with Rubi's image towered over the tents and tables stuffed with food.
Thousands of individuals from across United Mexican States poured into the community of l. a. Joya for the "quinceanera" celebration, a conventional coming-of-age party almost like yankee "sweet sixteen" parties during which Mexican families usually throw massive, pricey bashes for his or her daughters.
"I came to visualize if they'd provide Pine Tree State a dress for my grandchild for her fifteenth birthday in could," aforementioned Victoriano Obregon, WHO came all the approach from the northern state of Coahuila for an occasion that by Monday evening resembled a concert with music and enormous crowds.
Rubi's bash gained national and international ill fame in early Gregorian calendar month when a neighborhood event artist denote on his Facebook page a video of the girl's father describing a down-home celebration complete with food, native bands and horse races. within the video, cowboy hat-wearing Crescencio Ibarra not fluently however with pride describes the party and prizes, before saying that "everyone is heartily invited."
Rubi's mother later explained that Crescencio had solely been relating everybody within the neighboring communities, not the globe, however by then the video had been picked up dozens of times on Youtube and had been seen by millions, sparking tributes by musical stars, jokes and offers of sponsorships by corporations.
Mexican airline Interjet revealed a promotion giving 30-percent discounts on flights to San Luis Potosi, underneath the shibboleth "Are you getting to Rubi's party?"
Internet jokesters revealed photos of troops of turkeys, backhoes stirring large caldrons of soup and big crowds "heading for Rubi's party."
Actor Gael Garcia created a parody video of the invite, and norteno singer Luis Antonio Lopez "El Mimoso" composed a "corrido" song particularly for Rubi. the standard girl of ranchers even got a suggestion to seem on the serial "The Rose of Guadalupe."
"What happened with Rubi is a remarkable example of however the web amplifies and makes hyper-transparent people's personal lives and the way ancient media seek for stories on social networks to usher in new audiences" WHO they need been losing, aforementioned Sergio Octavio Contreras, a communications prof at Mexico's La Salle Bajio University.
Jose Antonio Sosa, Associate in Nursing skilled on social media at the Iberoamericana University, aforementioned the country's obsession with Rubi's celebration mirrored a necessity for lighter stories during a society weary of violence and economic issues.
All the eye perceived to take the poor communities close to wherever Rubi's family lived aback. The access roads were blocked with cars and state police and nongovernmental organization staff monitored true.
Some locals aforementioned they hoped one thing sensible might embark of it for the communities, that have a peyote still however wherever residents area unit pleading for radiotelephone coverage.
"More than something, this will bring attention to US ... thus individuals will see the state," aforementioned native resident Rutilio Ibarra.
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